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Trade missions typically involve taking 15 to 30 companies into another country to penetrate that market and establish strategic partnerships for promoting goods and services, set distribution channels, close direct sales and/or capitalize on investment opportunities. There are many aspects to trade missions that can be customized for each participant to assist firms in reaching their business development goals:
1. Market research and identification of industry prospects.
Coastal Strategies has produced or participated in the following 15 trade missions:
Trade Mission Clients and/or Sponsors have included:
FRAMCO Trade Mission to Paris and LeHavre, France / Post Mission Report: October 14 - 20, 2001 The mission to Paris and La Havre, France was an official French American Business Council of West Florida (FRAMCO) event conducted October 14 - 20, 2001. It was sponsored by Enterprise Florida, worked with United States Department of Commerce, Paris office and supported by several economic development and international groups, including:
Despite the events of September 11, we had fourteen participants with a variety of objectives and results. All but one met their objectives. Total projected sales exceeded $6.8 million due to the high level of business contacts arranged in advance in both Paris and Le Havre. Venues included the US Embassy, Ernst & Young Conference Room, hotel and restaurant facilities in Paris, as well as the chamber's club facilities in Le Havre. Our fourteen businesses included:
In addition to the significant business development for an initial mission, many of the contacts expressed a high degree of interest in a reverse mission to Tampa Bay to pursue investment opportunities here. This will be pursued in the coming months to increase the $26 billion currently traded between the US and France. In conclusion, much of the success over the September 11 mind fran can be attributed to the extraordinary marketing effort that included:
A similar program will be produced for the planned reverse mission in spring 2002. Trade Mission Montreal/Canada; Report to Enterprise Florida International September 20 - 22, 2000 Montreal, a North American trade, business and financial center for several centuries, is today a world-class technology center. Its diversified and competitive economy is a gateway to the Canadian economy. According to a 1996 Price Waterhouse study, Greater Montreal has the highest ratio of high-tech jobs to population of any North American city. In addition, an updated study conducted by KPMG in 1997 ranked Montreal 4th among the 23 North American metropolitan areas where investment in the 7 high value-added industrial sectors is most beneficial. These sectors are automobile parts, environmental systems, frozen foods, medical equipment, pharmaceutical products, software production and telecommunications equipment. All are excellent fits with the strengths of Tampa Bay/Florida industries. As per the Certified Trade Event Agreement, we accomplished the following elements during the trade mission to Montreal: 1. Recruited the participation of 36 representatives from 27 companies throughout Florida. 2. Tampa Mayor Dick Greco led the mission providing the delegation with a high profile both in Florida and in Montreal where Mr. Greco met with the Mayor of Montreal. 3. Provided Tampa Bay firms with booth space in a "Florida Pavillion" at the 16th Annual International Business World Exhibition in Montreal and Quebec, Canada. Florida was introduced as "The High Tech State and Gateway to Latin America." This show is owned and operated by Martin International. Martin International has a 30-year history in organizing Public and Trade Shows, Conferences and Symposiums in Quebec, Canada and on the European, Asian and international business circuit. 4. The show was held at the Place Bonaventure Convention Center from September 20 - 22 and included exhibits from 30 countries for a total of 350 exhibitors, and over 15,000 business visitors. The products and solutions that we represented at the International Business World Exhibition was divided into areas that included the international pavilion (where the Florida delegation was located), the latest high tech developments in finance, transportation and logistics, manufacturing, e-commerce, construction, sales and marketing, the office of the future, and learning solution. 5. In addition to the exposure companies from Florida received at the show, Mr. Martin arranged for the Florida companies to meet with high level executives of the real estate and high tech departments of the Caisse de depot et placement du Quebec, the leading fund manager in Canada ($110 billion) and one among the largest portfolio managers in the Americas. 6. Florida companies were also given the inside track on the Montreal marketplace by the US Department of Commerce at a breakfast briefing given the first morning of the trade show. 7. The US Consulate General provided further opportunities for the Florida delegation to network with members of the local business community by holding a reception at her home. 8. Promotional elements of the Pavilion and other events included (all recognized Enterprise Florida as a major sponsor).
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Tampa · Toronto · Montreal · Miami · Washington, D.C. |
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